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Twitter Dynamos, Offering Word of God’s Love

posted on June 5, 2012

At The New York Times, Amy O’Leary writes about evangelical Christian leaders on Twitter, “whose inspirational messages of God’s love perform about 30 times as well as Twitter messages from pop culture powerhouses like Lady Gaga.” When Twitter executives discovered the evangelical leaders’ influence on their site, they sent “senior executive, Claire Díaz-Ortiz, on a mission: to bring more religious leaders into the Twitter fold.”  O’Leary reports that Díaz-Ortiz encourages religious leaders “to be less promotional and more personal in their posts,” aiming to cultivate a new user group for the website. 

Read at The New York Times