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Supporters Adopt Mormon Slogan to Campaign for Romney

posted on August 7, 2012

Romney supporters in Utah have adopted the Mormon slogan, “Choose The Right,” reports BuzzFeed’s McKay Coppins. The slogan, which is “the functional equivalent of the Christian saying, ‘What would Jesus do?,’” is ubiquitous in Mormon culture, notes Coppins. “We sought a slogan that would simply but directly capture our message and be the focus of our cause,” says Stephen Steele, a leader of the “Choose the Right” group backing Romney’s presidential campaign.

Read at BuzzFeed