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Reel Faith: How the Drive-In Movie Theater Helped Create the Megachurch

posted on June 12, 2012

The Atlantic’s Megan Garber traces the origin of Crystal Cathedral, the California megachurch now facing bankruptcy, back to the 1950s and drive-in movie theaters. In 1955, the church’s founders, the Rev. Robert Schuller and his wife Arvella, of the Reformed Church in America, started their congregation at a drive-in theater. Garber writes, “The Schullers, and their contemporary entrepreneurs of religiosity, had happened into an idea that made particular cultural sense at its particular cultural moment: In the mid-1950s, Americans found themselves in the honeymoon stages of their romances with both the automobile and the television.” 

Read at The Atlantic