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Obama, Romney Campaigns Target Evangelical Voters through Data Mining
posted on October 19, 2012At The Huffington Post, Jaweed Kaleem looks at new strategies by the Obama and Romney campaigns to focus on specific undecided voters, particularly evangelicals. Evangelicals comprised 26 percent of voters in 2008, making their vote particularly important. An Obama official stated, “What micro-targeting allows us to is find that ‘x percent’ of voters who may be swayed.”