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Facebook’s Next Target: The Religious Experience
posted on July 26, 2021The New York Times‘s Elizabeth Dias reports that Facebook is building partnerships with religious communities. Denominations like Church of God in Christ and churches like Hillsong in Atlanta have worked with the social network. “The company aims to become the virtual home for religious community, and wants churches, mosques, synagogues and others to embed their religious life into its platform, from hosting worship services and socializing more casually to soliciting money,” she writes. “It is developing new products, including audio and prayer sharing, aimed at faith groups.”