Amma’s Multifaceted Empire, Built On Hugs
Jake Halpern of the New York Times reports on an Indian guru’s empire: “Amma is best known for literally embracing the masses; she has hugged millions of people around the world, a feat that has earned her the nickname ‘the hugging saint.’ Her status as a spiritual therapist has attracted a large following in the United States. In India, however, what Amma offers is far more significant and complex. She has built a vast organization that is the envy of both India’s public and private sectors.”