Planned Parenthood Ads to Target Romney

“The women ad wars are just beginning,” writes Michael Shear for The New York Times. Shear reports that Planned Parenthood “is unveiling one of its biggest-ever political advertising campaigns aimed at using Mr. Romney’s own words to undermine his support among women.” According to Planned Parenthood’s pollster, Geoff Garin, in focus group screenings, the ad had “‘jaw-dropping’ effects on the women.” Shear writes that the ad, which will air in three swing states, “accuses Mr. Romney of wanting to deny women access to birth control, abortions and equal pay for the work they do.”

Read at The New York Times

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